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Charge It 2 Tha Game
A large group of people in black and white T-shirts walking together along a busy city pavement

It's a lifestyle...come join us

A skateboarder caught mid-air above a concrete ledge, wearing a Charge It 2 Tha Game T-shirt

Where it started

Charge It 2 Tha Game comes straight out of hustle culture: the early starts, the side projects, the belief that what you spend on the things you love is an investment in who you're becoming. Your lifestyle, your hobbies, your habits, all of it charged to your own success. We turned that idea into a card you can wear: your face, your stage name and your own four-digit code, printed on the chest like a membership you gave yourself. Who started it is the one detail we keep off the card. The only identity on it is yours, which is why every shirt is one of one.

Close-up of a sewing machine stitching the hem of a black T-shirt

Made here

Every shirt is printed in the UK, to order, one at a time. Nothing is made until you approve your preview, so there is no unsold stock sitting in a warehouse and nothing wasted on guesswork. We start with premium organic cotton, cut heavy: 370 gsm for the men's shirt and 280 gsm for the women's. The dense, stable fabric holds your portrait cleanly. Your design is printed straight onto the fabric with vegan, OEKO-TEX approved inks. It's a slower, more considered way to make a T-shirt, built to be worn, washed and worn again.

Your face. Your name. Your code.

Create yours